General Mills generated net sales of about 15.74 billion U.S. dollars in 2018. Their top two product lines are snack foods and cereals.
And it's no wonder. A walk down the cereal aisle at your local supermarket shows rows and rows of fun and delicious cereals that you grew up eating as a kid. Without question, General Mills cereals have stood the test of time.
Although, not all their mascots can say the same thing. Read on for a list of General Mills cereal mascots and how they have evolved over the years.
Lucky the Leprechaun
In 1964, Lucky the Leprechaun brought us the original Lucky Charms.
Poor lucky hit an unlucky break when he was replaced by Waldo the Wizard in 1975. Waldo, with his unkempt hair, lose and disheveled wizard cap and gown, was not a great wizard. In the commercials, he was often losing his box of Lucky Charms.
Luckily for Lucky, less than a year later, he was the reigning mascot and has been ever since. Who could resist a little leprechaun that tells us that "they're magically delicious?"
Like Carlton in the Fresh Prince of Bel-Air, you too might have been haunted by the failed attempts of the Trix rabbit to eat some Trix.
General Mills also worried about this and in 1976 asked kids to vote to decide if the rabbit should get a bowl of cereal. Over 99% of the kid voters said "yes, let the rabbit have some cereal!" And so he did.
In 1980, the rabbit had a full bowl of Trix but it was only in a dream. Poor guy. Since then, he's only managed to sneak in a bite or two.
The Count of Count Chocula was one of General Mills cereals' first monster mascots. This mascot is based on the horror story, Dracula. Not exactly fodder for children's characters.
The company must have been worried that parents would find these monsters too scary for their youngsters because the first commercials featured a Count that was afraid of just about everything.
He became less timid as the years went by and now he's a cultural phenomenon. You can even buy a Count Chocula T-shirt.
Artist George Carn was the original artist that created Count Chocula. He was also the one that drew the Trix rabbit.
In March 1971, when Count Chocula was released, it was the only chocolate-flavored cereal on the market. This cereal was released at the same time as Franken Berry.
When Franken Berry was simultaneously released with Count Chocula, it was the only strawberry-flavored cereal on the supermarket shelves.
Again, this monster mascot is taken from the classic horror story, Frankenstein by Mary Shelley.
Both Franken Berry and Count Chocula were following on the coattails of Lucky Charms which had become a consumer fave. These two new monster cereals also had marshmallow bits and pre-sweetened blends of oats and corn.
The Franken Berry icon, along with the Count, is still going strong. For more than 30 years, children (and adults) have enjoyed the ghoulish delight of these cereals all year long -- not only at Halloween.
in 1973, two years after the launch and success of Count Chocula and Franken Berry, General Mills released Boo Berry. It features blueberry flavored marshmallows with corn and oats puffs.
This cereal would go on to make the third and final member of the monster cereal trio that quickly became staples in American homes.
The Boo Berry ghost, with his flat, folded brim hat, red bow tie, and sleepy eyes is a retro fan favorite.
Buzz the Bee
Who doesn't love Buzz from General Mills' Honey Nut Cheerios?
You may have been surprised to see that the famous bee mascot was missing from the boxes of cereal since 2017.
General Mills pulled Buzz off the boxes to raise awareness of the alarming decrease of bee population in the U.S. Cheerios is also giving away wildflower seeds in every box in an effort to save the bees.
Hopefully, as the bee population stabilizes, Buzz will, once again, take his rightful spot on the front of the Cheerios boxes.
Cookie Crisp Mascot
The Cookie Crisp mascot has had a turbulent ride. The first mascot when the cereal launched in 1977 was Cookie Jarvis. He was a wizard who would turn a bowl of cereal into cookie jars.
He was replaced in 1985 with Cookie Crook -- a villain who tried to steal the cereal, and Cookie Cop (a police officer who saved the day). Then in 1990, Chip the Dog became the Cookie Crook's sidekick.
He would howl "Coooooookie crisp!" in each commercial before the Cookie Cop foiled their plan to get the cereal.
At this point, the cereal belonged to Ralston. When General Mills bought the trademark in 1997, they changed the recipe and in 2005, Chip the Wolf replaced Chip the Dog as the cereal's mascot.
This makes more sense since the dog used to howl and that's more of a wolf thing, right?
Cinnamon Toast Crunch
Whenever you make a list of General Mills cereal, you can't fail to mention Cinnamon Toast Crunch.
The original mascots were a group of unnamed bakers who would each sing a word of the cereal's name in commercials. Soon, it seemed the kitchen grew too crowded and just one mascot remained. Chef Wendell was the jolly mascot until he was replaced by sentient Cinnamon Toast Crunch squares.
These new living Crunch squares often eat each other in commercials. But they have cute faces so we forgive them for their cannibalism.
Final Thoughts on General Mills Cereal
We hope you enjoyed this trip down memory lane as we reviewed beloved General Mills cereal mascots.
No matter your age, you just can't help but love a big bowl of delicious cereal for breakfast, lunch, dinner, or as a midnight snack.
Next, check out our collection of licensed t-shirts such as PEZ candy and more.